Growth of the movement
The continental event has a significant impact on the development of the women’s football movement: the first step in a project that aims to attract and involve more and more investment.
Considering the movement’s interesting growth forecasts, UEFA has drawn up – for the first time in history – the Women’s Football Business Case. This is a document that analyses the potential and the all-around challenges of the women’s football movement currently and in ten years.
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The continental event has a significant impact on the development of the women’s football movement: the first step in a project that aims to attract and involve more and more investment.
Considering the movement’s interesting growth forecasts, UEFA has drawn up – for the first time in history – the Women’s Football Business Case. This is a document that analyses the potential and the all-around challenges of the women’s football movement currently and in ten years.
The UEFA report also revealed some important and interesting data, especially for investors and sponsors (the stakeholders of the sports industry), on the real potential of this movement. The EURO 2022 women’s tournament attracted 574,000 spectators, while the UEFA Women’s Champions League final alone attracted 91,648 viewers and TV viewers. Estimates predict as many as 328 million women’s football fans in 2033 and, as a result, the revenue generated could rise from the current 116 million to between 552 and 686 million, of which around 295 million from sponsors alone – an increase of +427.5% from the current 69 million.The focus immediately falls on the turnover produced by the transfer market, which has reached the €2 million mark in the 2021-2022 season. This is an impressive figure when one considers that there has never been a market related to female football players and that – as emerges from the report on the international transfer market compiled by FIFA – more than 95 percent of transfers in women’s football take place without an actual movement of money. However, the situation is changing and approaching the reality of men’s football: in 2021, there were 1,304 transfers in professional women’s football (+26.2% compared to 2020 with 1,033 and even +87% compared to 2018).
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Women's football as a new success engine for the sports industry
The football industry has always been characterized by a significant gap between men's and women's competitions. A difference that is evident in the level of competitiveness, growth, and revenues.
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